SCOPE:

Creative direction, Digital experience, Social media, Social content, Packaging, Web design, Photography, Videography.

THE CLIENT:

Amber Formula is an innovative and highly effective anti-aging invention. the result of years of research in the most highly regarded laboratories in the world. 

Anat Aharon is a therapeutic medical aesthetics and anti-aging specialist, one of the most senior in her field in Israel with 30 years experience. Anat works with one of the most advanced and unique technologies in the world, integrating a method taken from the Rambam's medical teachings.

THE PROCESS:

Amber Formula approached us with their desire to rebuild the brand's identity. Our goal was to create a new identity reflecting Anat Aharon's high skill level, her unique treatment method, and Amber Formula's revolutionary beauty products and cosmetics.

We decided to present the brand with a clean, elegant, and timeless look. The process of rebuilding the brand language included the design of a new online store with an emphasis on a universal display, producing a stills video campaign, creating social media content, and building a comprehensive, 360° customer experience.