APT. 393
SCOPE:
Brand identity, Creative direction, Digital experience, Brand strategy, Naming, Social media, Social content, Products development, Collection development, Branding, Web design, Packaging.
THE CLIENT:
Apt. 393 was created through a shared passion for design, art, fashion and music. through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to israel's like-minded community. Apt. 393 offering its global community unique experiences digital touch points.
THE PROCESS:
The process with Apt. 393 was fascinating and a one-of-a-kind experience, including creating the brand's name. Selecting the idea of a brand name to best suit its founder right at the outset was a sign that we were on the right path.
This project began out of a passion for design, art, fashion, and music, and with the vision of bringing to Israel world-renowned brands, up-and- coming designers, and artists from around the world. The most creative name, one that simply jumped out to us, was the founder's apartment number, because the apartment holds a large portion of the collection of products sold in the project, and represents the founder's whole world.
The creative process included building the visual language, designing a collection and an online store, designing social media content, all unified with our specialty of connecting with international brands and their distribution agreements.
The agency's objective was to build a cool, innovative image, simultaneously preserving the founder’s authentic story.
