SCOPE:

Brand identity, Brand messaging, Digital experience, Brand strategy, Naming, Social media, Social content, Architecture & Interior design, Products development, Collection development, Branding, Packaging. Collaborations, Influences programming.

 

THE CLIENT:

Mobo: An high end swimwear brand.

 

THE PROCESS:

The process at Mobo involved working from the ground up, including creating its name and logo. The goal was to create a high end swimwear brand.

The first stage encompassed creating extremely high-quality swimwear to instill a sense of confidence in the brand. We participated in developing all aspects of the collection, from selecting fabrics to labels.

The marketing strategy included building Mobo as a brand representing the "good life", swimwear that will make you feel like you're on vacation wherever you wear it, so that "Mobo" will feel like a necessary item to pack whenever you go on vacation.

We also created the image of Mobo as the swimwear of women in the know throughout the world, which led to significant international exposure, and social media buzz about the brand.

We established the brand's concept store in Tel Aviv together with the designer Alona Aliasi.

The store was designed as a bungalow in the Maldives, offering a marvelous customer experience.